Municipalities and counties typically contract DMO’s to professionally manage their destination marketing.
The LBPVB is THE destination marketing organization for promoting our communities as tourist destinations, working closely with local Chambers & Merchants Associations, local businesses and serving as a co-op marketing agency for members. By collaborating with these separate entities and pooling resources with local business members, we are able to maximize the positioning and brand recognition of our area as a tourist destination
The majority of our funding comes from Lodging Tax Grants. Lodging taxes are collected from visitors staying in paid lodging. In order to regenerate and grow these lodging taxes, the main objective of the LBPVB is to inspire visitors to travel to our area and stay overnight in paid lodging, thereby ensuring the sustainability of these funds.
We market directly to potential visitors.
• Digital and print advertising
• Weekly blog
• Social media
• Monthly consumer direct e-news
• Public relations
• Print collateral production and distribution.
We operate the Visitors Center.
We offer one-on-one service to over 20,000 visitors annually.
A friendly welcome and good information ensures that visitors will stay longer, spend more and return!
Members may share print material at the Visitors Center.
We serve as a marketing co-op for members
Your membership helps support nearly half a million dollar annual strategic marketing plan comprised of web, public relations, advertising, social media, printed and digital collateral, distribution, partnership, ambassadorship, promotion and more, all working to increase visitors and visitor spending in our communities.